Companies like Novig make being a woman in sports exhausting.

“Just Sports” says Sydney Sweeney. Her advertisement for American sports betting company Novig has gone viral for reportedly belittling female athletes. However, like many things on the internet, the ads reputation has gone far beyond its actual viewership. Welsh rugby player Bryonie King called the ad a ‘kick in the teeth’ before going on to say she hadn’t actually seen it. This months Historian Tier article asks, is Sydney Sweeney actually the problem?

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